Why You Need Healing as Well as Strategy to Grow Your Business

Building a business goes beyond choosing a catchy brand name, designing a sleek website, and finding the best marketing strategy. Beneath the surface, there’s a crucial but often overlooked part of the journey—healing. Before diving headfirst into “how to” strategies, three essential steps of self-discovery, healing, and supportive connection must come first. If you’ve felt disheartened by the many courses, books, and guides that haven’t worked for you, it might not be the strategies that failed. Instead, there might be internal shifts and healing that need your attention.

Let’s explore why healing and inner growth are foundational to sustainable business success and the three key steps you can take to begin this journey.

Step 1: Recognize That Healing Is Part of Business Growth

It’s common to feel overwhelmed by the transition from a traditional job to running a business. In a 9-to-5, the rules are set: show up, follow instructions, and meet expectations. But entrepreneurship challenges us to step outside of this box, rewrite the rules, and often unlearn patterns of behavior we’ve held since childhood.

We’re taught early on to fit in, please others, and follow the “right” path. This conditioning doesn’t simply fade away because we start a business. Instead, it often surfaces in unexpected ways—like fearing judgment when we share our services, doubting our value when pricing our offers, or procrastinating on marketing because of the vulnerability it brings up.

The Inner Shift: Reconnect to Your True Self

Entrepreneurship invites us to connect with who we truly are and to bring our authentic gifts into our business. This requires a kind of inner healing that isn’t addressed in most business courses. Healing involves questioning old beliefs, releasing the “shoulds” placed on us by society, and giving ourselves permission to work in ways that feel joyful and expansive. It’s the foundation that allows us to find our unique rhythm in business.

Step 2: Rediscover and Own Your Gifts

In business, you’ll often hear about “finding your niche.” But niching exercises that skip over self-discovery and deep reflection rarely work. We’re multidimensional beings, and our gifts are not a formula to check off—they are unique expressions that require exploration.

If you’ve ever struggled with these niche exercises, you might find it helpful to explore beyond the typical formulaic approach. For instance, marketing strategist Tad Hargrave offers niche exercises that encourage you to dive into questions like, “What are my truest gifts?” and “What feels most joyful and fulfilling for me?”

Beyond Surface Skills: Uncovering Your Juicy Gems

Rediscovering your gifts can bring up unexpected gems—qualities or abilities you may have overlooked because they didn’t fit into traditional boxes. When you begin to recognize the gifts that come naturally to you, the ones that truly light you up, you’ll start to shape a business that feels like an authentic extension of yourself. It’s this authentic connection that makes your offerings magnetic and deeply fulfilling.

Step 3: Embrace the Vulnerability of Sharing Your Work

Even after discovering your unique gifts and strengths, sharing them publicly can be daunting. It’s one thing to know your gifts; it’s another to put them out in the world, where judgment and rejection can feel very real. This is where many sensitive, heart-centered entrepreneurs struggle, especially in a world that often values slick marketing over genuine connection.

Finding Your Own Voice and Marketing in an Authentic Way

Marketing shouldn’t feel like pushing or pressuring people into buying from you. Instead, it can be a natural, heartfelt invitation that shares your passion and purpose with others. This approach requires vulnerability, as it means presenting yourself as you are—without hiding behind polished personas or sales tactics that feel “off.”

The vulnerability that comes with sharing from the heart often brings up self-doubt. This is why support from others who understand your journey can be so invaluable.

The Power of a Supportive Network

Entrepreneurship can feel isolating, especially if you’re used to having a team or a boss to turn to. Without a support system, it’s easy to question yourself and fall into cycles of self-doubt. When you’re surrounded by other women going through similar challenges, you gain a powerful mirror and realize you’re not alone.

Imagine being part of a circle where others are going through similar highs and lows in their businesses. Perhaps you’re struggling with creating content consistently, or you’re questioning if your offer is resonating. A supportive network provides encouragement, accountability, and the gentle push you need to keep going—even on the hard days.

Honouring Your Own Rhythms

One of the most challenging aspects of business ownership is learning to trust your own way of working. The online business world is filled with people selling “the best way” to succeed, which can make it hard to stay connected to your unique path. There’s a pressure to follow rigid formulas, but as a sensitive entrepreneur, you may find that your path doesn’t fit those predefined moulds.

Experiment and Embrace Learning Through ‘Failure’

Finding your own rhythm requires experimentation, and sometimes, that means being willing to get it wrong. We’ve been taught that failure is something to avoid, but in reality, mistakes are where growth happens. Each experiment, each misstep, teaches you more about what works for you and what doesn’t. The more you’re willing to trust your unique approach, the more aligned your business will feel.

Building a Relationship with Your Business

Here’s an interesting perspective: your business is not you; it’s an entity with its own needs, its own growth journey, and its own place in the world. Thinking of your business as a separate relationship can be a helpful way to ensure it remains a source of nourishment rather than stress.

When we see our businesses as extensions of ourselves, it’s easy to feel that our worth is tied to its success or failure. By viewing it as a separate entity, you create a healthy boundary that allows you to love and nurture your business without letting it consume you. This approach also lets you prioritize sustainable growth and well-being rather than chasing quick wins or money at the expense of your health and happiness.

Embracing Healing as an Ongoing Journey

Healing isn’t something you do once and check off the list; it’s an ongoing journey, one that deepens and evolves as you grow. As you lean into these steps—healing old patterns, embracing your unique gifts, showing up vulnerably, and finding your own rhythm—you’ll find that the strategies you learn will be far more effective. When your business is built on the solid foundation of a healed, empowered self, it becomes a true expression of who you are and what you want to bring to the world.

Ready to Start Your Own Journey?

If you’re ready to embrace both the healing and strategy that it takes to build a soulful business, join me on this journey. I share insights, tools, and support to help you grow a business that feels authentic and aligned with your true self.

Sign up for my weekly email, where I share stories, tips, and encouragement to keep you connected to your path. Together, let’s build a business that honors your unique gifts and brings your vision to life.

Go out there and sprinkle your magic! ✨

With all my love,
Selina x